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Professional Sales

Associate Degree, Certificate
IMA Meeting - Presentation public speaking speaker
Master the sales techniques and theories to be an asset in any organization.
Professional Sales is one of the most common career entry points for college graduates, and a popular first job for many business students. This certificate will help you develop the interpersonal and professional skills to implement critical selling and negotiation strategies. You'll graduate with the hands-on experience to initiate and build long-term customer relationships and deliver effective sales presentations.

Job Outlook

  • $58K
    Average base salary for an Inside Sales Rep in the U.S as of January 2024.

  • Applicable Industries:

    A Professional Sales certificate will prepare you to break into such fields as: economics, international business, management, finance, operations management, and human resources.

  • 7%

    Projected job growth for Securities, Commodities, and Financial Services Sales Agents between 2022 and 2032.

  • Market Snapshot:

    252K jobs for Sales Representatives in the U.S. as of January 2024.

Program Overview

The Professional Sales program will prepare you from day one to employ essential communication and negotiation skills in your job. With hands-on training, real-world case studies, and opportunities for internships and networking, you can graduate with the confidence and expertise to thrive in diverse sales roles across industries.

This certificate is one of the foundational certificates for the Business Management bachelor’s and associate of applied science (AAS) degrees.

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Professional Sales is available as a stand-alone certificate, or you can add general education courses to receive a fully transferrable associate of science (AS) degree. Learn more about how the AS degree works.

Career opportunities for professional sales graduates are available in various fields . Some of those career paths are:

Advertising Sales Agents

As an advertising sales agent, you'll be responsible for selling advertising space to businesses and individuals. You'll locate and contact potential clients, make sales presentations, and maintain client accounts. This involves explaining how specific advertising types can effectively promote products or services, providing cost estimates, and preparing sales presentations. Agents also handle correspondence, deliver advertising proofs, and draft contracts. One of your responsibilities will be to stay updated on industry trends, analyze sales statistics, and collaborate with marketing teams to develop sales tools and promotional plans. Average salary in the US as of May 2022: $58,450 ( BLS )

Insurance Sales Agents

As an insurance sales agent, you'll contact potential customers to expand your client base and sell various types of insurance. You'll interview clients to assess financial situations, explain policy features, and customize insurance programs. As an agent, you'll handle policy sales, renewals, and assist clients with the claims process. You'll also maintain client records and may specialize in property and casualty, life, health, or long-term care insurance. You may work for a single company as a captive agent or represent multiple companies as an independent agent or brokers. Average salary in the US as of May 2022: $57,860. ( BLS )

Sales Managers

As a sales manager, you'll oversee sales teams, setting goals, analyzing data, and developing training programs. They resolve customer complaints, prepare budgets, and monitor preferences to guide sales efforts. Managers project sales, determine product profitability, and develop discount plans. They strategize to acquire new customers through various techniques and assign territories and quotas. Sales managers recruit, hire, and train sales staff, offering guidance on performance improvement. They collaborate with other departments and increasingly utilize data for targeted sales approaches. Types include B2B and B2C sales managers. Average salary in the US as of May 2022: $130,600. ( BLS )

Upon completion of the certificate, successful graduates will be able to:

  • Identify interrelated steps of the professional selling process while exploring sales careers and the key characteristics and qualifications needed for sales success
  • Prepare and deliver effective industry-specific presentations with prospects and customers, (canned presentations, sales proposals, and organized sales dialogues, etc.)
  • Analyze and implement effective sales strategies and techniques, sales management, and principled negotiation and conflict resolutions skills
  • Demonstrate interpersonal communication and relationship skills through open-ended questions, having crucial conversations, overcoming objections, and gaining mutual agreement to solutions
  • Integrate the concepts of professional sales in the core areas of business

    You’ll also leave here with the skills to communicate effectively, articulate your career preparation confidently, and collaborate with others meaningfully. And in all things, we’ll help you work toward becoming a capable and trusted disciple of Jesus Christ. So whatever you do, you’ll be prepared to be the best you possible.

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