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Public Relations and Customer Service

Associate Degree, Certificate
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Cultivate your mission experience into a flourishing career.
Did you serve a mission for the Church? This certificate helps you develop the communication and social skills acquired as a full-time missionary so you can apply them to business settings. You'll refine the interpersonal tools used during your mission to add value for hiring employers seeking professionals with proven customer service experience.

*This certificate is available to any Latter-day Saint returned missionary who served at least 9 months and received an honorable release. 

Job Outlook

  • 6%

    Projected growth for public relations specialists from 2022 to 2032.

  • Market Snapshot:

    172K Customer service jobs on as of January 2024.

  • Key Skills:

    • Communication
    • Resourcefulness
    • Patience
    • Problem solving
    • Empathy
  • The Results Are In:

    A 2020 survey involving 396 employers found that public relations and customer service are the social media skills most sought after by employers of university graduates.

Program Overview

This certificate is available to anyone who has served a mission for The Church of Jesus Christ of Latter-day Saints for at least 9 months and received an honorable release.

Here's how it works:

  1. Analyze your prior public relations and customer service skills regarding the knowledge, skills, and abilities acquired during missionary service and apply them to a business setting.
  2. Demonstrate prior learning by developing a professional portfolio to petition for academic credit for prior learning obtained outside of the classroom.
  3. Enroll in 2 courses (6 credits) to further refine your public relations and customer service skills for the marketplace.

This certificate is part of the Business Management program and can be combined with an AS, AAS, or BAS degree.

View Catalog

Public Relations and Customer Service is available as a stand-alone certificate, or you can add general education courses to receive a fully transferrable associate of science (AS) degree. Learn more about the AS degree here.

PR and customer service skills are a critical skill for nearly every career, including business, communication, finance, healthcare, hospitality, human resources, information technology, management, marketing, and more. Some of the careers available are:

Public Relations Specialist

As a public relations specialist, you’ll shape positive public perception for individuals, groups, or organizations by writing press releases, managing media inquiries, and crafting social media strategies. You’ll facilitate effective communication with the public, arrange executive interviews, and assess public opinion through social media. You’ll also ensure consistency between advertising efforts and the organization's image. In this career, you’ll initiate media coverage through press releases, adapt them for social media, and monitor and respond to social media interactions. Average salary in the US as of May 2022: $67,440 ( BLS )

Event Planner

As an event planner, you'll be the professional orchestrating all facets of gatherings, ensuring seamless execution. From initial client consultations to post-event evaluations, your responsibilities span comprehensive event management. You'll strategize event parameters, secure venues, and solicit bids from service providers. You'll meticulously coordinate logistics such as accommodations, transportation, and catering while supervising event proceedings to ensure client and attendee satisfaction. Moreover, you'll manage finances, negotiate contracts, and collaborate with vendors to deliver memorable experiences, whether for corporate conferences, social celebrations, or exhibitions. Average salary in the US as of May 2022: $52,560. ( BLS )

Upon completion of this certificate, you'll be able to:

  • Validate marketable skills developed as a missionary
  • Communicate marketable skills to improve employment opportunities
  • Develop additional public relations and customer service skills by building on skills developed as a missionary

You’ll also leave here with the skills to communicate effectively, articulate your career preparation confidently, and collaborate with others meaningfully. And in all things, we’ll help you work toward becoming a capable and trusted disciple of Jesus Christ. So whatever you do, you’ll be prepared to be the best you possible.

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