Digital Marketing is available as a certificate, an associate of science degree, and a bachelor’s degree program.

Digital Marketing is available as a stand-alone certificate, or you can add general education courses to receive a fully transferrable associate of science (AS) degree. If you combine it with other certificates and general education courses, you can also earn a bachelor's degree (BAS).

Learn more about how the AS degree works.

Digital Marketing Manager 

As a digital marketing manager, you’ll oversee the creation and implementation of strategies to promote products or services online. Collaborating with various departments, you’ll develop marketing plans, discuss budgets, and determine creative visions. You'll plan and execute digital campaigns across platforms like email, social media, and landing pages, negotiating contracts and evaluating campaign performance. By initiating market research and analyzing findings, you’ll also identify customer preferences and market opportunities. In this career, you’ll strategize with clients, providing advice on marketing initiatives and directing the activities of advertising and promotions staff. Average salary in the US as of May 2022: $138,730. (BLS)

Market Research Analyst 

As a market research analyst, you’ll delve deep into consumer behavior and market dynamics, supporting companies in understanding product demand and competitive landscapes. You’ll monitor marketing trends, assess campaign effectiveness, and devise data collection methods. Gathering insights through surveys, interviews, and polls, you’ll evaluate consumer preferences and competitor strategies. Using statistical software, you’ll analyze data and craft comprehensive reports, guiding companies in strategic decision-making. Average salary in the US as of May 2022: $68,230 (BLS)

Project Management Specialist 

As a project management specialist, you will coordinate every aspect of a project, ensuring it stays within budget and schedule. You’ll communicate with clients to establish project goals, create detailed plans, and select vendors or consultants. Throughout the project lifecycle, you’ll assign tasks, monitor progress, and resolve issues. You’ll oversee diverse projects, from constructing commercial centers to expanding sales. Collaborating with experts in various fields, you’ll ensure projects meet objectives and are completed successfully, handling everything from planning to final documentation. Average salary in the US as of May 2022: $95,370 (BLS)

You will develop the ability to create and execute digital marketing campaigns that effectively reach specific target audiences.

Upon completion of the degree, you will be able to:

• Communicate in a persuasive, legal, and ethical manner. 
• Strategically develop and manage omni-channel digital marketing campaigns.  
• Utilize tools, platforms and data sources to optimize research, audience reach, conversion, and retention.  
• Design digital experiences that are easy and efficient.  
• Lead teams and serve within a team in a productive and constructive manner. 

You’ll also leave here with the skills to communicate effectively, articulate your career preparation confidently, and collaborate with others meaningfully. And in all things, we’ll help you work toward becoming a capable and trusted disciple of Jesus Christ. So whatever you do, you’ll be prepared to be the best you possible.

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