Become proficient in engaging target audiences with a bachelor's degree in marketing.
Job Outlook
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How Marketing Benefits Business
- Uses research to inform business decisions.
- Reaches target audiences based on demographics and psychographics.
- Deploys a wide array of tactics to generate sales.
- Builds and promotes brands.
- Maximizes the Marketing Mix to get results.
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8%
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$158K
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Market Snapshot:
120K marketing jobs in the US on Indeed.com as of April 2025.
A bachelor's degree in Business Management with an emphasis in Marketing will prepare you for a career in marketing management, corporate sales, or brand management.
Graduates of this program will find use for their skills in assessing market opportunities through market research, understanding consumer motivation and behavior, developing brand and marketing strategies that promote action. You'll be able to confidently scale those skills, whether in an entrepreneurial or corporate setting.
Business Management with an emphasis in Marketing is only available as a bachelor’s degree.
Marketing Manager
As a Marketing Manager, you'll be responsible for developing and executing marketing strategies to promote a company's products or services, build brand awareness, and drive sales. You'll analyze market trends, manage marketing budgets, and oversee marketing campaigns across various channels. Average salary in the US as of May 2024: $161,030 (BLS.)
Corporate Sales Representative
Corporate Sales Representatives focus on generating new business opportunities by identifying, qualifying, and consulting with prospects and existing clients. They advance new sales opportunities through the sales pipeline by demonstrating competency and building trust relationships. Average median total pay in the US as of June 2025: $122K (Glassdoor.)
Brand Manager
As a brand manager, you will develop and implement marketing strategies that enhance a company's brand image and drive sales. You'll oversee all aspects of brand marketing, from creating brand identities and messaging to managing advertising campaigns and analyzing the effectiveness of marketing activities. Average salary in the US as of May 2025: $84,160 (Zip Recruiter.)
A degree in Business Management with an emphasis in marketing prepares you for success in the fast-paced marketing world. Core courses like marketing management teach how to plan, price, promote, and distribute products to meet customer needs. Marketing research & analytics uses data to make strategic marketing decisions. You'll explore consumer behavior to understand what drives purchasing decisions and learn about brand management to build strong brand identities. In addition, electives introduce areas like global marketing, startup marketing, and sales leadership. This program will equip you with the skills to succeed in various marketing roles.
Upon completion of the degree, you will be able to:
- Formulate successful marketing campaigns in dynamic markets by learning to plan, price, promote, and distribute products and services effectively while remaining aware of current marketing trends and developments.
- Apply market research methodologies for data-driven decision-making by analyzing consumer data, market trends, and competitor activities to develop strategies that align with customer needs and market opportunities.
- Interpret the psychological, cultural, and social factors influencing consumer behavior to design marketing strategies that resonate with target audiences and drive purchasing behavior.
- Construct sustainable brand strategies to enhance a company's market presence and customer loyalty by building and managing a brand, including brand positioning, identity, and equity.
- Contrast the complexities of international marketing and entrepreneurial ventures by adapting marketing strategies that differ on global branding, cross-cultural challenges, and startup marketing tactics.
You’ll also leave here with the skills to communicate effectively, articulate your career preparation confidently, and collaborate with others meaningfully. And in all things, we’ll help you work toward becoming a capable and trusted disciple of Jesus Christ. So whatever you do, you’ll be prepared to be the best you possible.
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